Notice the long one page sites that move like 3 dimensions sliding by that magnetically draws you in? Parallax scroll, it’s around big time. Nike has one of the best known sites using it. It’s eye catching, really.
Parallax scrolling is being used in a big way and for the right site it can have an effective impact. Mainly, parallax scroll will be used to give a subtle effect to the page, to draw the user into the site. Parallax scroll used right, draws a person into the site.
Need to do some parallax scroll soon? Check these resources from Smashing Hub 7 jquery parallax scrolling effects.